Background of customer
Cafe Hi is a small independent chain known as the Good Food & Drink Company. Based in Cork it is well known for it’s premium quality burgers and delicious desserts. You can spend hours there drinking coffee and listening to music. The Cafe Hi chain exuberates high quality fast food and understands the health conscious consumer while rewarding its customers through a loyalty scheme. Cafe Hi were keen to get the in-store menu displays to work as a marketing tool as well as a practical menu board.

Brief
The menu displays on Cafe Hi's LCD screens had become dated and troublesome. Changes to product offerings and prices were taking up to 4 weeks before they were reflected on the previous menu board system. The director of Cafe HI wanted a new digtal menu board system that changed automatically throughout the day with different food offerings associated with the meal time of choice and also allowed the store manager to change to product, price, images and colours instantly and easily.

Solution
Retail Media Systems installed an entry level Digital Menu Display system in each cafe outlet. A series of editable templates were created that enabled Cafe Hi to change products, prices, images and colours as well as add daily / weekly promotions and seasonal specials anytime they chose. Dayparts were scheduled so that menu offerings change throughout the day to maximise customer spend. As part of a managed service agreement Retail Media Systems update the content whenever it's needed and actively monitor and manage the system.
Our Creative Directors with the help of Beata Dagiel of Cafe Hi ensured the visual content on cafe Hi menu display boards were cutting edge and designed to create an experience throughout the day that continues to evolve.

The Platform
Retail Media Systems have designed a digital signage platform that can provide up to 18 visual zones and 2 music zones. Finally the retail sector have a cutting edge, easy to use music and visuals player so that their menus, in-store promotions and background music is an all in one solution. Donnybrook Fair, Fresh supermarkets, Arnotts and Beshoffs & The O2 are just some of Retail Media Systems clients.

Back