Background of customer
Charlies Chinese is a chain of 5 outlets based in Dublin supplying quality chinese fast-food and located in prime city centre locations. Charlies Restuartants stay open from morning to very late at night catching the working lunch to after pub and even after nite-club customers.

Brief
Charlies wanted to be able to streamline their menu offering to the different times of the day - they wanted to be able to offer a buffet menu during the afternoon to target working people for lunch, and night take-away style menu for people leaving the pubs. They needed the flexibility to change menus quickly in response to customer demand as well as being able to change items and prices quickly in response to their inventories. An additonal requirement was to promote their food offerings to people passing by outside their premises.

Solution
Retail media designed a 6 zone menu and visuals platform using 7 screens; 5 X 26” LCD screens at the counter for the menus and 2 X 42” LCD screens ceiling and wall mounted at the window for in-store visuals.
The menu would change from an all you can eat buffet from 11-3pm to the a la carte menu from 3pm to close. The buffet would show the price and instruct how a customer goes about picking their food and choosing their colour co-ordinated sauce.
Retail media visually designed the following steps:

• Step 1: Choose your starter, relax and enjoy.
• Step 2: Pick your fresh ingredients.
• Step 3: Choose your sauce.
• Step 4: Let our chef cook it for you.

At 3pm the menu would automatically change to the extensive Charlies menu, which is all editable.
Retail media systems used some fire video of a chef cooking from a wok. You cannot miss the flames swirl in the window of Charlies 5 while you walk down Wexford Street at night in Dublin!

The Platform
Retail Media Systems have designed a media platform that can do 6-8 visuals and one music zone at any one time. Finally the quick service restaurant sector have a cutting edge, easy to use music and visuals player so that their menus, in-store promotions and background music is an all in one solution.

Back